For my part, I’m happy E3 is going the way of the Dodo. I just don’t share the affinity many in the gaming press – and, indeed, in game development – hold for the yearly raucous shitfeast. I’m sorry if you don’t get out of the studio and interact with people more than once a year, I really am. I’m also sorry if having your picture taken with strippers dressed as humanoid foxes or Lara Croft is the highlight of your year romance-wise. Please understand, though, that E3 is the embodiment of everything that is wrong with the game industry. That it is being castrated is a good thing for intelligent, adult gamers and those who want to make intelligent, grown-up games. This image of the gamer as greasy fetish geek wallowing in his fetid basement has got to go. You know, if our industry is to have a future.
Imagine a world where the ‘E3 pressure cooker’ is no longer sucking up precious development time and burning out our best and brightest. Imagine a world where the public face of our industry isn’t trashy hookers, cosplay, and an assault to all senses. Imagine a world where there’s no delineation between ‘gamers’ and ‘non-gamers’. I mean, people who watch TV don’t call themselves ‘TVers’, do they? And imagine a world where the most violent, misogynistic shoot fest sits side by site on the content-ranked ‘Itunes of games’ with beautiful, experimental experiences that are hugely profitable because they serve a powerful niche.
E3 is basically the embodiment of the Old Game Industry in the sense that it’s puerile, dripping with saggy strippers, and completely focused on what a certain luminary calls “The Reptilian Brain.” Out with the old, I say. Make way for the new game industry.